Natali Makovska didn't start in marketing. She started in direct sales – first for corporate clients, then training other salespeople how to do it, in those same corporate rooms.
In the early 2000s, when internet coverage in Ukraine was around 2%, she was selling banner-ad space on the country's first classifieds websites. It was an early lesson that never left her: a great product means nothing if nobody sees it.
In 2006 she built her own website. Referrals followed. By 2007 that had become a web-development agency – and once she understood what actually moves sales, it became a digital marketing agency instead. The work was never just "build a site." It was building the system that brings the right people to it.
In 2017, the agency expanded into the EU, registered in Poland. Work paused between 2022 and early 2026, when Russia's full-scale invasion of Ukraine changed what mattered. MakovskaTeam is back building in 2026 – same principles, sharper system.
The approach hasn't changed: understand who you're actually selling to, then build the strategy, the assets, the content and the automation around that person – not around trends. It doesn't matter how good the product is if the right audience never sees it.
Long before "AI search" was a marketing term, Natali studied business process modeling and semantic web technologies at the Hasso Plattner Institute in Potsdam – the same structured-data foundations (RDF, schema, semantic markup) that now decide whether AI engines can find and cite a business at all.
Always learning, because the field moves too fast to stand still. MakovskaTeam is a small team – and a genuinely good one. Complex issues get solved better together than alone.
Connect with Natali on LinkedIn
Meet Lia
Lia is MakovskaTeam's digital avatar – the character who guides you, and every client's audience, through the site, the socials, and the customer journey from first visit to loyal client.